Privacy policy.

Effective Date: 7/17/2025
Last Updated: 7/17/2025

Echo Care ABA (“Echo Care,” “we,” “our,” or “us”) is committed to safeguarding the privacy and confidentiality of your personal and health-related information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide to us through our website and associated services, in accordance with applicable federal and state privacy regulations, including the New Jersey Consumer Fraud Act and the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

By accessing or using our website or services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information you voluntarily provide when submitting inquiries through our website, completing intake or contact forms, or communicating with our team. This may include your full name, telephone number, email address, mailing address, and information related to a child’s therapy needs. If you are requesting or receiving behavioral health services, we may collect Protected Health Information (PHI), including details about diagnoses, treatment plans, insurance information, or other clinical data.

Additionally, our website may automatically collect non-personally identifiable information such as your Internet Protocol (IP) address, browser type, device information, time and date of access, and pages viewed. These details help us improve the functionality and security of our website.

2. Use of Information

The information we collect is used to communicate with you, respond to your inquiries, provide ABA therapy-related services, schedule consultations, and support internal administrative operations. We may also use aggregated, non-identifiable data for analytical or marketing purposes to improve our website and service offerings.

Any health-related data shared with us in the context of care is handled in compliance with HIPAA and is only used for purposes directly related to treatment, payment, or healthcare operations, or as otherwise authorized by you or required by law.

3. Disclosure of Information

Echo Care ABA does not sell, lease, or trade your personal information. Information may be disclosed to trusted third-party service providers who assist in maintaining our website, hosting data, or managing communications, provided they are contractually bound to maintain confidentiality and comply with applicable laws.

We may also disclose information as required by federal or state law, court order, or lawful subpoena, or when necessary to protect the rights, property, or safety of our clients, staff, or the public. When applicable, disclosures involving PHI will be made in strict compliance with HIPAA regulations.

4. HIPAA and Health Information Protection

As a provider of healthcare services, Echo Care ABA adheres to the privacy and security provisions of HIPAA. All PHI collected is stored, transmitted, and accessed using secure methods designed to prevent unauthorized use or disclosure. Our staff is trained in HIPAA compliance, and administrative, technical, and physical safeguards are implemented to protect the integrity and confidentiality of all health-related data.

5. Your Rights Under New Jersey Law

As a resident of New Jersey, you have specific rights regarding the use and control of your personal information. You have the right to request access to or correction of the personal data we maintain about you. You may also request that we delete certain information, restrict its use, or object to particular data practices, subject to any legal or contractual limitations.

To exercise your rights, you may submit a written request to the contact information provided in this policy. We will respond within a reasonable timeframe and in accordance with applicable laws.

6. Data Security Measures

We take reasonable and appropriate measures to safeguard your personal and health information from unauthorized access, misuse, or loss. These measures include secure servers, encryption, access controls, and regular staff training. While we strive to protect your data, no system can be guaranteed completely secure. We encourage users to take appropriate precautions when submitting information online.

7. Cookies and Tracking Technologies

Our website may utilize cookies and similar technologies to enhance your browsing experience and monitor website performance. Cookies allow us to recognize returning users, personalize content, and analyze traffic. You may modify your browser settings to disable cookies; however, doing so may affect certain functionalities of the website.

8. External Links

For your convenience, our website may include links to third-party websites. Echo Care ABA is not responsible for the content, privacy practices, or data handling policies of these external sites. We recommend reviewing the privacy policies of any third-party sites you choose to access.

9. Children’s Privacy

Our services are intended for use by parents, guardians, and caregivers. We do not knowingly collect personal information from children under the age of 13 without verified parental or legal guardian consent. If we become aware that such information has been collected without proper authorization, we will take appropriate steps to delete it.

10. Policy Updates

We reserve the right to revise this Privacy Policy at any time. Updates will be posted on this page with an updated effective date. Continued use of our website or services following any changes constitutes your acceptance of the revised policy.

11. Contact Information

If you have questions about this Privacy Policy, your rights, or how your information is used, please contact us:

Echo Care ABA
Phone: (908) 263-0277
Email: nicky@echocareaba.com